Walgreens now has its Look Boutique, while beloved New York chain Duane Reade started stocking brands like Too Faced, Pop Beauty and La Roche-Posay in its revamped beauty section in 2009. Rite Aid is going one step further by employing a team of Beauty Vision advisers, store associates who can help shoppers find certain products and color matches (not unlike the helpful staff at Sephora, we imagine). In other words: This is great news for drugstore beauty junkies like us. Sorry, Sephora, you just got one more store to compete with for our love. Not all great products need to be expensive: Loading Slideshow Jergens Original Scent Dry Skin Moisturizer, $8 jergens.com “Goes on light, protects nicely.
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Beauty business booming in Bayou City
“You’re not as distracted by all the other competitors. We’re really focused on our own business and not so much on what everyone else is doing.” Houston Chronicle fashion & beauty editor Joy Sewing says we are not New York or LA, but Houston’s beauty and fashion scene is reflective of the world, and that makes us unique. “Houston is, to me, the model of what beauty should be,” Sewing said. “We have our own look and feel, and we’re emerging in the market.” And there are other big pluses: no state tax, a good skilled-labor force and two international airports. All of it is making Houston even more beautiful. “Houston is the future of the United States of America,” Shami said.
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